No.1 PB Soju Partner
From Korea to Your Brand

History of Korean Soju

 Soju was introduced to Korea in the 13th century during the Mongol invasions. At that time, Koreans mainly consumed fermented alcoholic beverages, such as makgeolli, rather than distilled spirits. Since fermented alcoholic beverages provided sufficient intoxication, Koreans had no practical need for distillation technology. However, while the Mongol army stayed in Korea on their way to conquer Japan, they brought the distillation techniques. As the Mongols advanced toward Japan, their campaign was ultimately thwarted by a typhoon which forced them to abandon their plans. The Mongols left behind knowledge of distillation and it became part of Korea’s cultural heritage.

 Korea’s diverse regional crops naturally led to the development of distilled soju made from local ingredients such as rice, barley, sweet potatoes, and fruits. Over time, this cultural background gave birth to the distinct alcohol beverage known as soju.

The Emergence of Modern Soju

 In 1962, during a period of poor rice harvests, the South Korean government banned the traditional distillation of soju from rice. Jinro unified the Korean soju market by utilizing neutral spirits (ethyl alcohol), diluting neutral spirits with water, and adding sugar, glucose and citric acid.

* Neutral spirits are high-proof alcohols, typically with an alcohol content of 85% or higher (usually 95%). These spirits are produced by fermenting raw materials such as potatoes, tapioca, or sugarcane, which contain starch or sugar. The key goal of producing neutral spirits is to create high-concentration alcohol, so the choice of raw materials becomes less important.

 These neutral spirits can be produced domestically in Korea or imported from Thailand, Brazil, and other countries. Major soju companies produce diluted soju by using the least expensive neutral spirits available, depending on market conditions. This method was chosen to create standardized alcoholic drinks at the lowest possible cost.

Issues with Diluted Soju

 Jinro’s diluted soju has become the representative alcoholic beverage of South Korea. This situation, however, is similar to how instant ramen made with imported flour is considered a representative food of Korea. How can diluted soju, which may not contain locally grown ingredients and can include unknown raw materials, truly be considered the drink that represents Korea? 

 For comparison, sake is Japan’s representative alcoholic beverage, but if its ingredients came from Brazil, what would that truly mean?

 While Jinro has become South Korea’s representative soju, it faces the issue of not reflecting any regional characteristics of Korea. It has also lost the originality that soju should possess. In other words, although it is considered to be the national drink of Korea, it has ironically become an alcoholic beverage that lacks the essence of Korean identity.

The True Meaning of Korean Soju

We aim to revive the authentic, uniquely Korean characteristics that soju once possessed.

To do this, we craft our soju using apples grown in Uiseong. This region of South Korea is famous for its apples, so they represent a true example of local soju made from regional ingredients.

Soju distilled using traditional methods with local crops captures the essence of authentic Korean soju. Our product best tells the story of these local ingredients and the originality of soju.

The Meaning of
Your Brand of Soju

 Together, your company and our company will provide consumers with the true Korean essence of soju. Creating and offering your brand of soju is not just about selling a product. It’s about delivering the originality of Soju that consumers deserve while providing them with an enjoyable experience through cutting-edge marketing.

 As this story is shared, your brand will be solidly established. Consumers will ultimately recognize that this is the true form of Korean soju, and say, “Jinro is just the cheaper version.”

 By combining authentic Korean soju with the culture of your country, you will create your own unique drinking culture. Through this effort, your brand will be loved by consumers. This is the moment when you will revive the identity of 800 years of soju history.

WHY SOJU?

Soju is the fastest-growing category in the global alcoholic beverages market.
Soju is rapidly becoming an essential part of consumers' daily lives worldwide, just as German beer has become a global staple.
With its low alcohol content (ABV) and a variety of fruity flavors, soju offers extended socializing opportunities and is suitable for individuals with lower tolerance for alcoholic beverages.
According to a report by Southern Glazer, the largest distribution chain in the United States, soju consumption is expected to increase by 500 times over the next five years.

WHY PRIVATE BRANDS?

Unlike whiskey, consumers do not place a premium on specific soju brands.

With private label soju, you have greater control compared to distributing major Korean conglomerate brands like Jinro or Lotte.

Developing your own brand is the most effective way to increase a company’s value.

When dealing with brands like Jinro or Lotte, inventory issues may require additional backup or support.

WHY CHOOSE US?

We are the first company in Korea to offer private label (PB) soju to the global market.

With unrivaled expertise, we have developed over 30 private label brands since 2016.

As pioneers in wine soju and flavored soju in Korea, we are committed to producing the most delicious soju.

We offer more than 30 different flavors across a wide range of tiers, from economy to premium.

We provide a variety of promotional materials, expert documentation, and prompt responses to inquiries.

Ninety percent (90%) of the product price is payable within 60 days of purchase.

We take great pride in the success of every buyer who works with us. We bring new value to our customers and continue to grow together.

WHAT WE OFFER

From formula development to packaging design, we support every step of creating your private-label soju, customized to suit local market preferences.

Formula

Customized to match local taste preferences

Label

Designed to reflect the story that product aims to tell

Packaging

Offered in configurations preferred by retailers

OUR SUCCESS STORIES

HANJAN (USA)

Sales of 10 million units per month

CHUGA (SINGAPORE)

Second-largest brand in the soju market with a 40% market share

ACE (NETHERLANDS)

Winner of the “Best New Scale-Up” category in 2023.

TONEIDO (FRANCE)

The first ODM case in the French soju industry.

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We specialize in authentic Korean soju production, offering private label and OEM/ODM solutions to bring your unique brand to life.

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